More than rankings.
SEO strategies that focus on real results - not vanity metrics.
Our SEO Process
There are many moving parts to a well-structured SEO campaign and trying to manage them all simultaneously can be a nightmare. Our proven process streamlines these moving parts by allowing us to be hyper-focused and hyper-productive to deliver the highest quality SEO to our clients.
Data Analysis
If your website has existing data from Google Analytics & Search Console, we pull the important metrics and cross-reference it with data from Ahrefs. This helps us formulate a high-level direction for the campaign.
Onboarding
You have knowledge regarding your website, business, and industry that needs to be relayed to our team. We have an onboarding process that helps us understand your business better through targeted questions.
Competitor Landscaping
We use tools like Ahrefs and Buzzsumo to inspect what is working in your vertical and what competitors are doing successfully. This helps us create a proper multi-channel SEO strategy.
Comprehensive SEO Audit
We perform a comprehensive SEO audit that will identify the major issues that the site has and prioritizes which points to tackle first. We target the items that will yield the biggest returns first.
Data Analysis
If your website has existing data from Google Analytics & Search Console, we pull the important metrics and cross-reference it with data from Ahrefs. This helps us formulate a high-level direction for the campaign.
Onboarding
You have knowledge regarding your website, business, and industry that needs to be relayed to our team. We have an onboarding process that helps us understand your business better through targeted questions.
Competitor Landscaping
We use tools like Ahrefs and Buzzsumo to inspect what is working in your vertical and what competitors are doing successfully. This helps us create a proper multi-channel SEO strategy.
Comprehensive SEO Audit
We perform a comprehensive SEO audit that will identify the major issues that the site has and prioritizes which points to tackle first. We target the items that will yield the biggest returns first.
Keyword Research
The most important step in architecting a successful campaign is identifying the main keywords your website should be targeting. We identify primary and secondary keywords and cross-reference them with competitors.
On-page Improvements
After the keyword research is complete we build out a checklist of the changes that need to be implemented on a page basis and send it to you for your review. With your approval, our team of SEO writers will go in and make the necessary changes to the pages.
Technical Enhancements
Google has a set of Webmaster guidelines that websites should follow if they want to rank higher. We identify and fix technical issues that we find with the website which include site structure, site speed, and mobile responsiveness.
Off-page Evaluation
After pulling the current backlink profile from Ahrefs we evaluate if there have been any negative SEO attacks, links that need to be disavowed, broken links, and opportunities for link reclamation.
Keyword Gap Analysis
The initial keyword research determined which keywords your current pages should be targeting. We perform a keyword gap analysis to scrape the top competitors in your industry to identify their most valuable keywords. We then create new pages that target these keywords.
Content Generation
Using the keyword gap analysis we map out content to different parts of the marketing funnel. Informative content captures interest and increases exposure higher in the funnel while purchase intent keywords are targeted towards the bottom.
New Page Creation
The keywords at the bottom of the funnel with purchase intent are used to build new landing pages designed to convert. Our UX team designs these pages with conversions in mind and will publish to the site with your approval.
Link Bait / Skyscraper Content
To prepare for the backlink campaign we will design "link bait" or skyscraper content designed to attract links. This may be highly informative or interesting posts related to the vertical, infographics and other forms of multimedia, or tools designed to attract attention.
Link Prospecting
Our in house team identifies links that your competitors have acquired and analyze how to get links of similar quality or better. We produce a massive list of potential websites that we can target in our link outreach over the life of your campaign.
Link Outreach
Using a variety of outreach strategies we send massive pitches to relevant sites with quality traffic to try and acquire a link back to your website. We have a structured system using a number of different emails to make sure the pitch is received.
Manual Content Promotion
Blog and forums comments on relevant topics are excellent for exposure and link padding. Websites like Quora and Reddit can help diversify a backlink profile to make it more natural. We manually type relevant and well thought out responses.
Guest Post Creation
We create high-quality guest posts written with conversions in mind. Our guest post topics all revolve around your business and entice the reader to click through to your website to learn more.
Why work with us
We do everything in house.
We never outsource your work to a third party overseas. All work is done in house by our professional team of knowledgeable SEOs. By creating bespoke campaigns for our clients we outperform other competitors who simply “white-label” standardized services from cheap overseas providers.
We get results.
Ranking in the first position for obscure keywords that have zero search volume will not get your business results that matter. Our 100% whitehat process focuses on getting websites significant organic traffic that converts. We have numerous case studies that prove our system works.
We collaborate.
There are tons of agencies who take your money and send you a PDF document every month. Not us. We provide monthly calls to discuss what has been done and what we have planned so you are in the loop every step of the way. Collaboration is at our core and we believe the best results are produced when working together.
We are safe.
Our process is 100% whitehat meaning we don’t do anything shady. We understand that your business is not something to be taken lightly or experimented with. We are never afraid to share any link that we build or content that we write. You can rest easy knowing that we’re a trusted partner that you can rely on.
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Frequently Asked Questions
We charge a monthly retainer fee for our services. That retainer fee is built based on the number of hours required to work on your website over the life of your campaign. Those hours are then amortized into a monthly retainer amount. Fees are due at the beginning of every month to retain our agency.
“Results” are relative depending on your goals and industry. Conversion oriented goals for a national e-commerce company may differ from a lead-based local service business. We estimate, on average, that it takes roughly anywhere from 6 – 18 months to see tangible, significant results. For a more detailed analysis, please contact us directly.
We do NOT guarantee results – we advise steering clear of any agency that does. The process of SEO is to optimize your website to rank higher in search engines. Search engines have an incredibly complicated algorithm that is constantly evolving. Anyone who claims a guarantee against this algorithm is not doing their job responsibly. What we do guarantee is to put your website in the best position possible for results. If you take a moment to review the results we’ve gotten for past clients, their recommendations and our presence across the industry, we find the quality of our work speaks for itself.
We have an incredibly robust service, that includes touchpoints with content, analytics and link building. Unlike other agencies that charge extra for link acquisition and content creation, our services include asset creation as a standard. The link acquisition budget is factored into the monthly retainer and we handle these costs for all of our clients. Additionally, we use your industry expertise to create focused content that will convey your knowledge of the industry.
